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Sustainable Truckee Programs & Sponsorships

Sustainable Truckee is a strategic initiative created and funded by Visit Truckee-Tahoe for stewardship programs, services, and sponsorships that protect and enhance Truckee. Since 2020, funding has supported projects such as Sustainable Truckee Ambassadors, Visitors Guides to Wildfire Preparedness, all-inclusive (adaptive) Trails for EveryBODY™ and more.


Truckee Stewardship Plan 2023 - Sign Up for News, Updates & Workshop & Survey Invitations

Have a say and get involved with Truckee's Destination Stewardship plan. Citizen and stakeholder input on determining priorities will occur Jan - June 2023. Sign up with this google form.

2021-2023 Sustainable Truckee Programs, Sponsorships & Partners

1. On-Demand Shuttle Microtransit Pilot (Sponsorship) - Winter/Summer

Visit Truckee-Tahoe provided major funding, along with other VIP partners, for Truckee's first microtransit pilot, an "on-demand mountain Uber" that provides free door to door rides via the TART Connect app. The "around town" shuttle operates seven days a week in Truckee service areas.  

  • Summer pilot June to September 2022 from 10am-10pm daily.
  • Winter pilot December 15, 2022 to April 2, 2023 from 8am-10pm daily.


2. Donner Lake West End - Winter Parking & Snow Play Area (Sponsorship)

Sustainable Truckee sponsorship was awarded to Tahoe Backcountry Alliance for winter 20221-22 and winter 2022-23 to amend their contract with West End Snow Removal for expanded snow removal services at West End Beach, Donner Lake. Expanded snow plowing increases the total available winter parking spots from 20 to 60, serving Donner Lake Run backcountry skiers and snow play users.

3. Sustainable Truckee - Winter/Summer Outdoor Recreation Maps

Comprehensive digital trail maps detailing safety, trail etiquette, and orientation to popular and off the beaten path trails in and nearby Truckee.

4. Sustainable Truckee Lodging Offer - $100 Sustainable Truckee Gift Card

Visitors who book Truckee lodging during the fall or spring shoulder season are eligible for a $100 Sustainable Truckee Gift Card. Cards support 50+ local businesses and 25% is matched for stewardship projects.

5. Visitor's Guides to Wildfire Season & Planned Power Outages (PSOMs)

Developed with VIP partners, the two guides help prepare visitors, residents, and second homeowners to be prepared during California's wildfire season.

6. Trails for EveryBODY™ (Sponsorship)

Visit Truckee-Tahoe sponsors all-inclusive events and trail development that cultivate a bike-friendly culture with something for everybody. Sponsorships include:

  1. Compass Skills Loop: an all-inclusive, universally designed mountain bike loop at Truckee's Sawtooth trailhead. Suitable for kids, adults, and adaptive riders at beginner and intermediate levels.
  2. Ridgeline Nature Loop: a one mile, flat, ADA accessible loop at Truckee's Sawtooth trailhead that accommodates wheel chairs, strollers, and strider bikes.
  3. Truckee Tahoe Gravel (formerly known as the Truckee Dirt Fondo): a welcoming, sustainably-minded gravel race on dirt and gravel roads in the Tahoe National Forest.


7. Sustainable Truckee Trailhead Signage Program - Summer/Winter

Signs were created in partnership with USFS, Truckee Fire Protection District, and Truckee Trails Foundation and were posted at Truckee trailheads with seasonally relevant safety and stewardship messages.

8. Sustainable Truckee Bike Valet (Sponsorship) - Summer

The Sustainable Truckee Bike Valet was available for free at Truckee Thursdays and Music in the Park for summer 2022. The valet provided monitored bike parking for event attendees and was staffed by Sustainable Truckee Ambassadors. Managed by Truckee Trails Foundation with funding contribution from Keep Truckee Green.


9. Sustainable Truckee Ambassador Program - Summer/Winter (Sponsorship)

Sustainable Truckee Ambassadors roved Truckee trails looking for fire danger and trash issues, and educating outdoor users on how to Leave No Trace and Recreate Responsibly. Managing partner Truckee Trails Foundation. Additional funding partners include Keep Truckee Green, Truckee Fire Protection District, Nevada County.


10. Barracuda Championship (Official Community Partner)

As an official community partner of the Barracuda Championship on July 14-17, 2022, Visit Truckee-Tahoe provided Sustainable Truckee volunteer t-shirts and waste receptacle branding, and coordinated post-event waste materials for upcycling opportunities.

11. Sustainable Truckee Gift Card (Sponsorship)

The Sustainable Truckee Gift Card is a community-based, digital gift card that can be used at participating merchants. The program encourages visitors and residents to shop local, keeping more dollars in our community. There is no cost to participate for business owners.

For every gift card sold, Visit Truckee-Tahoe will match 25% of card value for Sustainable Truckee Sponsorships (up to $25,000) such as meadow restoration (carbon sequestration), trail work, graffiti cleanup, wildfire prevention messaging and more in 2022.

12. Truckee-Tahoe Travel Alert

Visit Truckee-Tahoe coordinates with key partners and land management agencies to ensure key alerts, safety messages, and information for Truckee, California are delivered on the Truckee-Tahoe Travel Alert. This page is maintained frequently with need to know information for visitors and residents.


13. Sustainable Truckee - Historic Downtown Flagpole Banners

Along Historic Downtown Truckee's main street, you will see multiple outdoor nature and wildlife images on lampposts with the message “Take Care”. Sixty-one flagpoles promote a protect, preserve and take care of our natural environment message.

14. Local Voices Making Climate Choices

Sustainable Truckee features Truckee-Tahoe locals and highlights how our community lives sustainably.  Everyone, including visitors, are welcome to join.


15. “Recreate Responsibly” Focused Visitor Messaging

We support a local, regional, and national effort to amplify the Recreate Responsibly guidelines and encourage responsible travel.

16. Voluntourism Opportunities

A list of ways to get involved and volunteer with Truckee-Tahoe nonprofits. Meet locals and spend a few hours doing something completely unique and memorable during your vacation. On your own, and “drop in” opportunities available.


17. Traveler Responsibility Pledge

A regional pledge that encourages visitors to become responsible travelers through six action items: Become a Steward of Truckee-Tahoe, Respect the Environment, Stay Educated, Keep Wildlife Wild, Be Fire Safe, Demonstrate Mindful Travel.

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