1. Sustainable Truckee Visitors Guide
Visit Truckee-Tahoe developed a 12-page Sustainable Truckee Visitors Guide (print & digital) that explains how to make sustainable travel choices before and during their stay. The guide includes topics such as protecting Truckee's night skies, how to plan a car-free visit, shop and dine local, voluntourism opportunities, and more.
2. Sustainable Truckee Eco/Green Short Term Rental - Lodging Standards
Visit Truckee-Tahoe developed a “lean-in” green business model for Short Term Rentals (STRs) based on the California Green Business Network and inspired by Hawaii's Ocean Friendly Restaurants. The standards recognize lodging properties that meet sustainability criteria in five categories: Energy, Waste & Supplies, Water, Transportation, and Communications. Learn more about Truckee Eco/Green Lodging.
3. Truckee Water Quality Education Program - In Progress
Sourced from a deep aquifer, Truckee’s water predates the plastic era and is naturally cool, oxygen-rich, and pumped fresh daily—making it among the purest in California. Monitored full-time by dedicated experts, Truckee’s water exceeds safety standards and offers a taste and freshness that often surpasses bottled alternatives. To meet modern visitors where they are, we’re using augmented reality (AR) and interactive tech to create immersive experiences. Visitors can explore Truckee’s water story through their phones, engaging with visuals and narratives that highlight its purity and the importance of sustainability—making the experience personal, memorable, and actionable. This interactive signage will be available for visitors at water refill stations throughout Truckee.
4. Johnson Canyon Trailhead Project (Sponsorship)
Sustainable Truckee sponsorship was awarded to Truckee Donner Land Trust for a feasibility study and/or master plan for long-term enhancement of the Johnson Canyon Trailhead area. The project will enhance outdoor recreation and access with implementation of waste management, paved parking, toilets, picnic tables, and possible development of an all-inclusive interpretive loop trail.
5. Old Greenwood Trailhead Project (Sponsorship)
Sustainable Truckee sponsorship was awarded to Truckee Donner Land Trust for a feasibility study and/or master plan of trailhead/visitor amenities for snow play for the Old Greenwood property located off of Pioneer Trail, Interstate 80.
6. TART Connect Microtransit Pilot ($570K Sponsorship) - 2021-Current
Visit Truckee-Tahoe, along with other VIP partners, provided major funding for Truckee's first microtransit pilot, Truckee TART Connect. The free, on-demand "Mountain Uber" provides door to door rides via the app. The "around town" shuttle operates seven days a week in all Truckee neighborhoods.
7. Donner Lake West End Beach Parking & Snow Play (Sponsorship): Winter
Sustainable Truckee sponsorship was awarded to Tahoe Backcountry Alliance for winter 2023/24, 2022/23, and 2021/22 to amend their contract with West End Snow Removal for expanded snow removal services at West End Beach, Donner Lake. Expanded snow plowing increases the total available winter parking spots from 20 to 60, serving Donner Lake Run backcountry skiers and snow play users.
8. Sustainable Truckee Outdoor Recreation Maps & Guides
Comprehensive print and digital trail maps detailing safety, trail etiquette, and orientation to popular and off the beaten path trails in and nearby Truckee.
9. Sustainable Truckee Lodging Offer
Visitors who book Truckee lodging during off-peak period times (shoulder seasons, midweek) are eligible for a $100 Sustainable Truckee Gift Card. Cards support 60+ local businesses and 25% is matched for stewardship projects.
10. Trails for EveryBODY™ (Sponsorship): Summer
Visit Truckee-Tahoe's Trails for EveryBODY™ initiative supports events and trail development that cultivate an inclusive, bike-friendly culture for all. Sponsorships include:
- Compass Skills Loop (Completed 2022): an all-inclusive, universally designed mountain bike loop at Truckee's Sawtooth trailhead. Suitable for kids, adults, and adaptive riders at beginner and intermediate levels.
- Ridgeline Nature Loop (Completed 2021): a one-mile, flat, ADA accessible loop at Truckee's Sawtooth trailhead that accommodates wheel chairs, strollers, and strider bikes.
- Truckee Tahoe Gravel (July 2023): Formerly known as the Truckee Dirt Fondo, Truckee Tahoe Gravel is a welcoming, sustainably-minded gravel race and family festival on dirt and gravel roads in the Tahoe National Forest.
11. Sustainable Truckee Trailhead Signage Program: Summer
Summer signs were created in partnership with USFS, Truckee Fire Protection District, and Truckee Trails Foundation and were posted at summer Truckee trailheads with relevant fire safety and stewardship messages.
12. Historic Downtown Flagpole Banners: Take Care & All Welcome
Along Historic Downtown Truckee's main street, you will see multiple outdoor nature and wildlife images on lampposts with the message “Take Care”. Sixty-one flagpoles promote protect, preserve and take care of our natural environment message in addition to welcoming everyone to our community
13. Sustainable Truckee Gift Card, Local Business Support
The Sustainable Truckee Gift Card is a community-based, digital gift card that can only be used at participating merchants. Nearly 60 Truckee businesses have opted into the program. Cards encourage visitors and residents to SHOP LOCAL, keeping more dollars in our community. There is no cost to participate for business owners.
14. Sustainable Truckee Gift Card Stewardship Match
For every gift card sold, Visit Truckee-Tahoe will match 25% of card value for Sustainable Truckee Sponsorships (up to $25,000) such as meadow restoration (carbon sequestration), trail work, graffiti cleanup, wildfire prevention messaging.
15. Truckee-Tahoe Travel Alert
Visit Truckee-Tahoe coordinates with key partners and land management agencies to ensure key alerts, safety messages, and information for Truckee, California are delivered on the Truckee-Tahoe Travel Alert. This page is maintained frequently with need to know information for visitors and residents.
16. Sustainable Truckee Visitor’s Guides
Developed in coordination with VIP partners (i.e. TDPUD, NV County, Town of Truckee), these guides help our community of visitors and residents plan ahead and be prepared for seasonal events in the mountains such as winter weather, wildfire season, power outages, etc.
17. Local Voices Making Climate Choices
Sustainable Truckee features Truckee-Tahoe locals and highlights how our community lives sustainably on our Local Voices page. Everyone, including visitors, are welcome to join.
18. “Recreate Responsibly” Focused Visitor Communications
We support a local, regional, and national effort to amplify the Recreate Responsibly guidelines and encourage responsible travel.
19. Outdoor Volunteer Opportunities
A hub for getting involved with Truckee-Tahoe nonprofits. Meet locals and spend a few hours doing something completely unique and memorable during your vacation. Drop-in opportunities available. View Volunteer Opportunities.
20. Traveler Responsibility Pledge
A regional pledge that encourages visitors to become responsible travelers through six action items: Become a Steward of Truckee-Tahoe, Respect the Environment, Stay Educated, Keep Wildlife Wild, Be Fire Safe, Demonstrate Mindful Travel.
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