Rapid growth in the travel industry worldwide has caused considerable friction between residents, governments, tourism organizations and the visitors themselves. If left unmanaged, the rise in tourism could undermine resident quality of life, which can in time, erode the visitor’s opinion of a place. Viewed another way, actions directly aimed at making our town a better place to live and work will also make it more appealing to visit.
Tourism is foundational to the fabric of our community and economic vitality, and with that comes the need for an artful balance for both residents and visitors to ensure quality of life and authentic place-based experiences. This is a pivotal moment. For Truckee, we acknowledge and understand both the positive and negative impacts of tourism on the local economy and our residents. A Destination Stewardship plan focuses on an equitable approach that moves beyond business as usual to protect our core values and manage growth.