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Copyright 2022 Visit Truckee-Tahoe
Get involved with Sustainable Truckee - Sign up for Truckee Stewardship Plan news, workshops, and surveys using this google form.
Rapid growth in travel and increased rural residency, has caused considerable friction between residents, governments, tourism organizations and visitors. If left unmanaged, this rise in usage for a beloved place will undermine everyone’s quality of life, which will in time, forever degrade a place and sense of community.
We believe all people have an inalienable right to feel safe, welcome and connected to the community while experiencing Truckee’s mountains, lakes, rivers, scenery and fresh air.
And while tourism is foundational to the fabric of Truckee’s community and locally-owned small business vitality, we must artfully balance how our actions impact both residents and visitors. The goal is quality of life and authentic experiences for everyone, no matter how long you’re here.
Also in 2020, Visit Truckee-Tahoe launched the Sustainable Truckee initiative which now includes 15 programs, services and major funding sponsorships designed to protect Truckee’s environment and community character. As the first tourism authority, we also laid a new foundation for how and when to invite and educate visitors to respect and Take Care while here.
For Truckee, we have both the positive and negative impacts of tourism on the local economy and our residents. A Destination Stewardship Plan focuses on an equitable approach that moves beyond business as usual to protect our core values and manage growth.
Visit Truckee-Tahoe is leading the development of a Truckee Stewardship Plan in 2023. The purpose of a Destination Stewardship Plan is to provide a playbook that focuses on tactical solutions for peak-period usage impacts. And, to agree upon a long-term roadmap with a high degree of citizen input that may require infrastructure improvements with metrics, accountability, and partnerships.
This will require community-feedback on which focus areas matter most (i.e. trash/toilets, transportation, inclusiveness, etc.)
The effort to develop a Truckee Destination Stewardship Plan is a multi year project that began in 2020. With the help of our VIP Partners, we are well underway in developing a strategy for a tourism evolution from extraction (take) to regeneration (give and grow). View Our Partners
Visit Truckee-Tahoe is also a funding partner of the Lake Tahoe Stewardship Plan, which intersects with and is interdependent upon Truckee’s plan. View Lake Tahoe Stewardship Plan.
Being Destination Stewards takes thoughtful outreach and careful listening to the individual voices of every stakeholder, especially those who oversee organizations greatly impacted by high usage time periods when our infrastructure breaks down.
In 2021, Nevada County Supervisor Hardy Bullock (District Five: Truckee + Unincorporated Areas) joined forces with Visit Truckee-Tahoe to create the CCC - Champion, Convene, Catalyze roundtable for all leaders to come together for immediate solutions.
Today and ongoing, the CCC provides a forum that keeps sustainability at the forefront of community planning and engagement. This group is a cross section of destination, land-use and community leaders focused on the advancement of sustainable tourism for Truckee. The aim is to ensure that tourism preserves and even benefits the environment, culture and community livelihood, including quality of life for our residents, and quality of place for our visitors.
Thriving communities are not created in silos - they are created by working together. A Destination Stewardship Plan provides our community with an unified approach toward a shared vision. To ensure that Truckee complies with the highest social and environmental standards, Visit Truckee-Tahoe is using the Mountain IDEAL Standard, a GSTC (Global Sustainable Tourism Council), a recognized framework for sustainable destinations in mountainous areas, as well as the United Nations Sustainable Development Goals (SDGs).
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You’re in! Thanks for joining, stay tuned for news and updates.
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Copyright 2022 Visit Truckee-Tahoe