Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID 1.25% tourism fee on lodging. A seven member VTT Board of Directors prioritizes sustainability, visitation management and a balanced tourism economy.
Advocacy & Letters to Town of Truckee
Previously known as “Visit Truckee” (a program under the Truckee Chamber of Commerce) on August 4th, 2020 Visit Truckee (dba Visit Truckee-Tahoe) formed as an independent 501c6 membership organization with a seven-member Board of Directors. On Sept. 22, 2020, Town of Truckee approved Visit Truckee to serve as the new Owners Association for the 2020-2025 Truckee Tourism Business Improvement District (TTBID) Management District Plan, starting October 1, 2020. This plan now includes destination stewardship, management and educational visitor communications.
Visit Truckee-Tahoe is funded by a 2% (1.25% on January 1, 2020) tourism self-assessment fee (a.k.a TTBID) levied on room nights booked at hotels and short-term rentals within the municipal boundaries of Truckee, California. Unlike Transient Occupancy Tax (TOT) the TTBID tourism fee is not a tax that funds local government services.
Colleen Dalton, CEO - a Local with 25 years of experience in adventure travel, hospitality, ski area and destination tourism. https://www.linkedin.com/in/colleendalton/
Siobhan Kenney, Brand and Stewardship Communications Manager - a former Park Ranger for the National Park Service with nearly a decade of experience in the outdoor industry. https://www.linkedin.com/in/srkenney/