Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID 1.25% tourism fee on lodging. A five member VTT Board of Directors prioritizes sustainability, visitation management and a balanced tourism economy.
Advocacy Letters to Town of Truckee, Nevada County & More
- Letters & Public Comment to Town of Truckee
- May 9, 2022 - Visit Truckee-Tahoe Endorses Measure U in 2022
- Feb. 8, 2022 - Public Comment to NV County Board of Supervisors Meeting
- Jan. 28, 2022 - Letter of Support: Nevada County Recreation and Resiliency Master Plan
- Jan. 27, 2021 - Letter of Support: Governor Newsom's Proposed $45 Million for California Tourism Marketing Promotion (VTT logo provided)
- Jan. 18, 2022 - Letter of Support: Railyard Transit Center - Clean California Grant
- Nov. 11, 2021 - Letter of Support: Pines to Mines NEPA Contract
- Oct. 15, 2021 - Letter of Support: EDA BBB Grant
- Sept. 27, 2021 -Letter of Support: Waddle Ranch Trail Construction Project
- Sept. 9, 2021 - Letter of Support: Pines to Mines
- June 17, 2021 - Measure T Letter of Endorsement
- Mar. 25, 2021 - Public Comments: GPAC
Previously known as “Visit Truckee” (a program under the Truckee Chamber of Commerce) on August 4th, 2020 Visit Truckee (dba Visit Truckee-Tahoe) formed as an independent 501c6 membership organization with a five member Board of Directors. On Sept. 22, 2020, Town of Truckee approved Visit Truckee-Tahoe to serve as the new Owners Association for the 2020-2025 Truckee Tourism Business Improvement District (TTBID) Management District Plan, starting October 1, 2020. This plan now includes destination stewardship, management and educational visitor communications.
Visit Truckee-Tahoe is funded by a 1.25% tourism self-assessment fee (a.k.a TTBID) levied on room nights booked at hotels and short-term rentals within the municipal boundaries of Truckee, California. Unlike Transient Occupancy Tax (TOT) the TTBID tourism fee is not a tax that funds local government services and instead, is used to promote, protect and enhance Truckee as a desirable travel destination.
Colleen Dalton, CEO - a Local with 25 years of experience in adventure travel, hospitality, ski area and destination tourism. Truckee resident since 1993.
Siobhan Kenney, Director of Sustainable Tourism - a former Park Ranger for the National Park Service with nearly a decade of experience in the outdoor industry. Truckee resident since 2016.