About Visit Truckee-Tahoe
About
Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID) 1.25% tourism fee on lodging. VTT Board of Directors prioritize sustainability, visitation management and a balanced tourism economy.
Funding
Previously known as “Visit Truckee” (a program under the Truckee Chamber of Commerce) on August 4th, 2020 Visit Truckee (dba Visit Truckee-Tahoe) formed as an independent 501c6 membership organization with a five member Board of Directors. On Sept. 22, 2020, Town of Truckee approved Visit Truckee-Tahoe to serve as the new Owners Association for the 2020-2025 Truckee Tourism Business Improvement District (TTBID) Management District Plan, starting October 1, 2020. This plan now includes destination stewardship, management and educational visitor communications.
Visit Truckee-Tahoe is funded by a 1.25% tourism self-assessment fee (a.k.a TTBID) levied on room nights booked at hotels and short-term rentals within the municipal boundaries of Truckee, California. Unlike Transient Occupancy Tax (TOT) the TTBID tourism fee is not a tax that funds local government services and instead, is used to promote, protect and enhance Truckee as a desirable travel destination.
Visit Truckee-Tahoe Staff
- Colleen Dalton, CEO - a Truckee local with 25 years of experience in adventure travel, hospitality, ski area and destination tourism. Truckee resident since 1993.
- Jen Poe, Communications Coordinator - a former teacher and search and rescue member in Yosemite National Park. Truckee resident since 2020 with a background in education, instructional design, & marketing.
Economic Impact of Travel, Truckee
Truckee's tourism economy is reported by Dean Runyan and Associates as $252M in 2022. Open the Truckee Travel Research Dashboard for an overview of spending, employment, earnings, and taxes. To access the full report and slide presentation, read this post on the Visit Truckee-Tahoe Tourism Industry News site.
Advocacy
Official Legislative Position
Advocacy Letters to Town of Truckee, Nevada County & More
- Letters & Public Comment to Town of Truckee
- May 11, 2023 - Letter of Support: Truckee Tahoe Gravel Endorsement for CalTrans
- Mar 15, 2023 - Letter of Support: Nevada County, Climate Transformation Alliance, and Sierra Business Council joint application for ICARP’s Adaptation Planning Grant Program
- Mar 31, 2023 - Letter of Support: Keep Truckee Moving - Transit Fleet Expansion and Electrification Project
- Jan. 31, 2023 - Letter of Support: Transit and Intercity Rail Capital Program (TIRCP) Application for “Keep Truckee Moving”
- Jan. 31, 2023 - Letter of Support: Transit and Intercity Rail Capital Program (TIRCP) Application for the Transforming Tahoe Program of Projects
- Oct. 20, 2022 - Letter of Support: Truckee Trails Foundation Placer County Master Plan
- May 9, 2022 - Visit Truckee-Tahoe Endorses Measure U in 2022
- Feb. 8, 2022 - Public Comment to NV County Board of Supervisors Meeting
- Jan. 28, 2022 - Letter of Support: Nevada County Recreation and Resiliency Master Plan
- Jan. 27, 2021 - Letter of Support: Governor Newsom's Proposed $45 Million for California Tourism Marketing Promotion (VTT logo provided)
- Jan. 18, 2022 - Letter of Support: Railyard Transit Center - Clean California Grant
- Nov. 11, 2021 - Letter of Support: Pines to Mines NEPA Contract
- Oct. 15, 2021 - Letter of Support: EDA BBB Grant
- Sept. 27, 2021 -Letter of Support: Waddle Ranch Trail Construction Project
- Sept. 9, 2021 - Letter of Support: Pines to Mines
- June 17, 2021 - Measure T Letter of Endorsement
- Mar. 25, 2021 - Public Comments: GPAC
Board of Directors
Meetings & Agendas
All Visit Truckee-Tahoe business and meetings are open to the public and conducted in accordance with the Ralph M. Brown Act, California’s open meeting law. Minutes and Public Record from prior meetings available upon request.
Upcoming Meetings
- Thursday, Jan 18, 2024, Board Meeting #40
- Thursday, Feb 15, 2024, Board Meeting #41
- Thursday, Mar 21, 2024, Board Meeting #42
- Thursday, Apr 18, 2024, Board Meeting #43
- Thursday, May 23, 2024, Board Meeting #44
- Thursday, June 20, 2024, Board Meeting #45
- Thursday, Aug 15, 2024, Board Meeting #46
- Thursday, Sept 19, 2024, Board Meeting #47
- Thursday, Oct 17, 2024, Board Meeting #48
- Thursday, Nov 21, 2024, Board Meeting #49
- Thursday, Dec 19, 2024 Board Meeting #50
Truckee Tourism Industry News
The Truckee Tourism Industry News portal is for Truckee lodging providers and tourism partners to get news and updates from Visit Truckee-Tahoe.
Mgt. District Plan
By law, all VISIT TRUCKEE-TAHOE business and meetings are open and public, and conducted in accordance with the Ralph M. Brown Act, California’s open meeting law. All meeting notices, agendas, and minutes will be posted to this website Truckee.com.
You can also view the following resources below to learn more:
News & Press Releases
National, regional, and local news stories about Visit Truckee-Tahoe and latest press releases are listed at visittruckeetahoe.com/news.
VIP Partners
Visit Truckee-Tahoe works closely with many VIP partners throughout the Truckee and Lake Tahoe region to achieve strides in sustainable tourism and stewardship. View a list of our Sustainable Truckee partners.