Industry news

Catch up on our recent Wildfire Readiness Webinar for Truckee lodging partners, featuring key evacuation insights and preparedness tips from the Town of Truckee’s Emergency Services Manager.

In 2024, Truckee’s tourism economy continues to be in a period of stabilization after the peak visitation years that followed COVID-19. Visitor spending flattened, and the market began to rebalance, signaling a return to more typical travel patterns. While growth was modest, the latest data reveal continued strength in overnight visitation and spending, reaffirming tourism’s critical role in the local economy.

Introduction As Truckee’s official tourism authority, Visit Truckee-Tahoe is proud to share our updated Two-Year Strategic Dashboard for FY 2025/26 – 2026/27, a living blueprint that guides how we promote, protect, and enhance Truckee as an authentic...

Visit Truckee-Tahoe hosted the Summer 2025 Hoteliers Meeting on June 3, 2025, at the Best Western Plus Hotel, where hoteliers gathered to share seasonal insights, discuss operational trends, and learn about tourism initiatives supporting Truckee lodging.

Visit Truckee-Tahoe hosted the Summer 2025 Property Managers Meeting on June 3, 2025, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.

There have been many Truckee STR homeowner questions about the Board of Equalization (BOE)571-STR (Short Term Rental) form that was mailed out in January of this year by the Nevada County Assessor’s office to homeowners identified as having a short term rental (source was the STR permit issued by Truckee). Given Visit Truckee-Tahoe’s relationship with our VIP Partner, Nevada County and Supervisor Hardy Bullock, we spoke with Nevada County Assessor Rolf Kleinhans to obtain more information and to clarify misunderstandings. The content of this article was quality checked and verified by Kleinhans office.

Jackie Calvert, Director of Tourism Marketing & Management for Visit Truckee-Tahoe, presented the Visit Truckee-Tahoe FY 24/25 Truckee Tourism Business Improvement District (TTBID) Report to Truckee Town Council on Dec 10, 2024. The report was approved by Council and passed with a unanimous vote.

Visit Truckee-Tahoe convened Truckee Hotel General Managers at Gravity Haus for our Winter Hotelier Managers Meeting on December 3, 2024. The meeting provided Hotel General Managers the opportunity to network, share updates from the winter, learn about Visit Truckee-Tahoe, and hear about local updates that affect the Truckee lodging industry.

Discover how Visit Truckee-Tahoe’s Advocacy Policy fosters economic growth, supports sustainable travel, and preserves the beauty of the Truckee-Tahoe region.

Visit Truckee-Tahoe hosted the Winter 2024/25 Property Managers Meeting on November 7, 2024, at Lift Truckee. Property Managers connected, shared winter updates, and received legislative updates impacting Truckee lodging.