Industry news

Local lodging partners gathered for Visit Truckee-Tahoe’s Spring / Summer 2026 Hotelier Meeting to discuss winter performance, summer outlook, marketing updates, and regional visitor experience opportunities.

This week, Visit Truckee-Tahoe joined tourism leaders from across the state in Sacramento for California Travel Association’s Tourism Advocacy Days. This was an opportunity to come together as an industry, share the importance of tourism in our...

We’ve heard from many independent homeowners that there’s an opportunity for clearer communication and more direct connection. And we’re taking steps to improve that by bringing that community together. This meetup is an opportunity to hear what...

Independent STR operators play a meaningful role in Truckee’s tourism economy and the overall fabric of our community. The way you host, manage your home, and interact with guests directly shapes the visitor experience—and, in turn, how Truckee shows...

On February 10, 2026, the Truckee Town Council unanimously approved Visit Truckee-Tahoe’s Annual Report and adopted Resolution 2026-03 restoring the Truckee Tourism Business Improvement District assessment rate to 2%, effective July 1, 2026. This...

Visit Truckee-Tahoe Executive Director Jackie Calvert recently presented to Truckee Town Council, sharing updated data on tourism’s economic contribution, resident sentiment, and the need for sustainable funding to manage visitation effectively. Key...

Visit Truckee-Tahoe convened Truckee property managers on October 21, 2025, at Lift Coworking for the Fall/Winter Property Managers Meeting. The session focused on market performance, Visit Truckee-Tahoe’s FY 24/25 marketing overview, strategies for...

Visit Truckee-Tahoe convened Truckee hoteliers on October 14, 2025, at the beautifully renovated Martis Valley Lodge, which hosted this season’s meeting. Led by VTT Executive Director Jackie Calvert, the session provided hotel partners the...

Key Wins & Insights for Truckee's Lodging & Tourism Community in FY 24/25 As a proud TTBID lodging partner, you’re a vital part of what makes Truckee a thriving destination for guests and locals alike. Each year, we pause to reflect, evaluate, and...

Catch up on our recent Wildfire Readiness Webinar for Truckee lodging partners, featuring key evacuation insights and preparedness tips from the Town of Truckee’s Emergency Services Manager.