Press Kit

Snowy mountain peak with soft pink and orange sunset sky.
Two people in winter gear relax outdoors with snowy mountains in the background.

Press Kit & Story Ideas

Looking for your next great story? We’ve gathered fresh, seasonal, and values-driven story angles to help inspire coverage of Truckee. This authentic mountain town is rooted in sustainability, rich history, and outdoor adventure.

Below, you’ll find curated story starters, a downloadable fact sheet, brand assets, and media resources to support your editorial needs.

Story Starters

Where Adventure Meets Stewardship

Discover how Truckee champions sustainable travel through Trail Hosts, inclusive trails, wildfire readiness, and eco-conscious lodging partnerships.

The Art of Après

From local craft cocktails and fire pits to breweries, bakeries, and tucked-away gems, Truckee’s après scene is cozy, creative, and community-focused.

Small Town, Big History

Home to the first transcontinental railroad over the Sierra and the infamous Donner Party, Truckee’s rich past is alive in its preserved downtown, museums, and rail-town character.

Year-Round Adventure Playground

Ski, snowboard, hike, bike, paddle, and run: Truckee is built for human-powered adventure in every season, with easy access to trails, lakes, and scenic peaks.

Truckee Thursdays & Mountain Markets

Highlight the town’s summer street festivals and farmers markets where live music, local makers, and food trucks bring the community together weekly.

Mindful Travel & Quiet Seasons

Skip the crowds and find your story in Truckee’s off-peak spring and fall where wildflowers bloom, fall colors pop, and peaceful moments come with travel deals and room to roam.

Basecamp for Families

Truckee is tailor-made for families, with kid-friendly hikes, sled hills, river floats, ski schools, and engaging spots like the KidZone Museum.

Day Trip or Stay Awhile

Just 30 minutes from Reno and three hours from the Bay Area, Truckee is an easy escape for city dwellers looking to recharge for a weekend getaway or a remote work stint.

Curving road and bridge over a scenic lake at sunset with mountains in the distance.

Media Resources

Access high-quality assets and tools to support your editorial work: