
Press Kit

Story Starters
Where Adventure Meets Stewardship
Discover how Truckee champions sustainable travel through Trail Hosts, inclusive trails, wildfire readiness, and eco-conscious lodging partnerships.
The Art of Après
From local craft cocktails and fire pits to breweries, bakeries, and tucked-away gems, Truckee’s après scene is cozy, creative, and community-focused.
Small Town, Big History
Home to the first transcontinental railroad over the Sierra and the infamous Donner Party, Truckee’s rich past is alive in its preserved downtown, museums, and rail-town character.
Year-Round Adventure Playground
Ski, snowboard, hike, bike, paddle, and run: Truckee is built for human-powered adventure in every season, with easy access to trails, lakes, and scenic peaks.
Truckee Thursdays & Mountain Markets
Highlight the town’s summer street festivals and farmers markets where live music, local makers, and food trucks bring the community together weekly.
Mindful Travel & Quiet Seasons
Skip the crowds and find your story in Truckee’s off-peak spring and fall where wildflowers bloom, fall colors pop, and peaceful moments come with travel deals and room to roam.
Basecamp for Families
Truckee is tailor-made for families, with kid-friendly hikes, sled hills, river floats, ski schools, and engaging spots like the KidZone Museum.
Day Trip or Stay Awhile
Just 30 minutes from Reno and three hours from the Bay Area, Truckee is an easy escape for city dwellers looking to recharge for a weekend getaway or a remote work stint.