Press Kit

Snowy mountain peak with soft pink and orange sunset sky.
Two people in winter gear relax outdoors with snowy mountains in the background.

Press Kit & Story Ideas

Looking for your next great story? We’ve gathered fresh, seasonal, and values-driven story angles to help inspire coverage of Truckee. This authentic mountain town is rooted in sustainability, rich history, and outdoor adventure.

Below, you’ll find curated story starters, a downloadable fact sheet, brand assets, and media resources to support your editorial needs.

Story Starters

Why Travelers Need to Have Truckee-Tahoe on Their Radar in 2025/26

Truckee-Tahoe is entering a bold new chapter with boutique hotels, sustainability initiatives, and reimagined gathering spaces shaping the future.

This Small Town Is One of California’s Few Cultural Districts

As one of just 14 California Cultural Districts, Truckee blends arts and adventure with historic railcars, theaters, public art, and a 3,000-sq-ft makerspace.

The Sierra Mountain Town Where Après Outlives Ski Season

In Truckee, après is a year-round tradition, from breweries and patios to live music and fire pits, long after the ski lifts close for the day.

Truckee, California: One of the World’s Top Ski Towns

Recognized by National Geographic and more, Truckee is the ultimate ski basecamp with quick access to 12 resorts, endless backcountry, and one of the nation’s longest seasons.

From Plastic-Free to Clean California Community: Truckee-Tahoe Has Sustainability Momentum

Named a Clean California Community, Truckee leads with refill stations, eco-lodging, and free shuttles to make sustainable travel seamless.

The American West’s Most Storied Mountain Town

Truckee’s rich past comes alive through Donner Party history, the first transcontinental railroad, and preserved downtown landmarks.

Why Families Are Making Truckee Their Tahoe Vacation Basecamp

With Donner Lake, family-friendly trails, and interactive attractions like Woodward Tahoe and KidZone Museum, Truckee is a low-stress base for high-reward adventures.

10 Sports in 1 Day? Find It In Truckee-Tahoe

Only in Truckee can you ski, run, bike, paddle, hike, climb, and kayak all in one spring day — the ultimate “travel maximizing” adventure.

Download Story Starters (pdf)

Curving road and bridge over a scenic lake at sunset with mountains in the distance.

Media Resources

Access high-quality assets and tools to support your editorial work: