Born and raised as a flat lander in Chicagoland, Alex spent his summers working to save up for a season pass to the local hill along with any trips out West or beyond he could squeeze in. It was during his travels, both as a kid & an adult, Alex discovered his inspiration for Local Freshies® . His idea was to create the No. 1 Web site providing the local scoop on where to eat, drink & play in mountain towns throughout North America. When he’s not writing and executing marketing strategies for small businesses & agencies, he’s in search of the deepest snow in the winter and tackiest dirt in the summer alongside the love of his life and business partner, Jaime Pirozzi.