Partner Toolkit
Visitor Guides
These in-depth guides are designed to help your staff and guests prepare for seasonal conditions, reduce their impact, and travel responsibly in Truckee-Tahoe. Use them at check-in, share them via email, or keep printed copies at front desks and rental properties.
- Boating, Water Recreation & Sustainability
Tips on responsible lake and river use, invasive species prevention, and safety protocols. - Black Bears & Food Storage
Educates visitors on local wildlife behavior and how to properly store food in bear country. - Wildfire Season in Truckee-Tahoe
Covers fire danger awareness, air quality resources, and evacuation readiness. - Planned Power Outages (PSOMs)
What guests need to know about utility shutoffs during high-risk fire conditions. - Winter Weekend Traffic
Strategies for avoiding congestion and travel delays during peak winter weekends. - Winter Power Outages
How to prepare for cold-weather power interruptions, including safety and backup planning.
Brand Guidelines
Please help us maintain visual and messaging consistency across all Truckee tourism promotions. Our brand guidelines cover logo usage, color palettes, photography style, tone of voice, and more.
Research & Reports
Stay informed with data that matters. Access reports on visitor trends, economic impact, lodging performance, and more to help you stay informed.
Tourism Economic Impact
Truckee’s visitor economy was valued at $247.5 million in 2024, according to Dean Runyan and Associates. The data includes spending, employment, earnings, and tax contributions tied to tourism activity in Truckee.
Explore the Truckee Travel Research Dashboard
Review the Economic Impact Report